Rivers do not drink their own water. Trees do not eat their own fruit. The sun does not shine for itself. Life for another person is the Creator's original plan. We have created the opportunity to pass on warmth and kindness. At the 17:17 online store, you can send a gift to someone who needs it most right now: — to someone who is sick or lonely, as a quiet “I am nearby”. — to someone who is tired, as a “hang in there, everything will be OK”. — to someone who dreams, as a “believe, your dream will come true”. — to a beloved teacher, as a “thank you for your guidance and patience”. — to a loved one, as “I love you” or “thank you for being in my life”. Sometimes one such gesture is enough to make someone feel a little lighter inside. Embrace another person’s heart with kindness, and you will see how their life changes. This is exactly what true happiness is.