The 17:17 brand is named after a Bible verse (John 17:17) where God reveals to man what is truth
The Bible is the Guiding Star that forms the basis of the brand’s DNA. It helps a person throughout his or her life to make the right choice and achieve any conceivable dream and goal based on the right values and principles
The path to making a dream come true
Inside the packaging of any of our products there is a QR code that opens access to the application, where each user can write their dream and begin an interesting journey to its realization
Развивая в себе эти качества, меняясь сам и меняя мир вокруг себя, каждый человек шаг за шагом приближается к исполнению своей самой заветной мечты.
The brand's DNA is based on the 12 biblical virtues that should be acquired along the way
love
fidelity
diligence
wisdom
humility
faith
gratitude
generosity
patience
honesty
forgiveness
kindness
By learning the truth and acquiring these qualities, changing oneself and the world around oneself, each person, step by step, comes to fulfilling their cherished dream.
